Archie Andrews Got a 21st Century Makeover and Now Looks Kind Of Like Justin Bieber

TIME

Comic book favorite Archie Andrews is coming back to life — as a Justin Bieber lookalike.

The newest Archie comic, Archie #1, was unveiled in San Diego at Comic-Con on Wednesday. The character’s reincarnation has a trendier haircut, wears skinny jeans and sends text messages, according to Bloomberg.

The redheaded charmer has graced the pages of comic books for 75 years, but needed to be brought into the 21st century, Jon Goldwater, the chief executive officer of Archie Comics, said, who made the decision to kill off the character last year.

“It was clear to me that Archie was moving down the path of irrelevancy,” Goldwater told Bloomberg.

Now, Bloomberg says, Archie #1 includes video games and social apps and a more diverse student body at Riverdale High.

The…

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