So, About That Cover: Book Cover Design Tips From a Merchandiser

Kobo Writing Life

By Shayna Krishnasamy, Kobo Writing Life Merchandiser

As the merchandiser for self-published eBooks at Kobo, by job is to judge books by their covers. Okay, that’s not my whole job, but you might be surprised at how much of my day is spent scrutinizing, arguing about, praising, sifting through, staring at, and judging (oh, and also mocking. Yes, sometimes a cover practically begs to be mocked) self-published book covers. Book cover design is an immensely important part of the digital self-publishing process. I really can’t emphasize this enough. A professional book cover will get your title the attention it needs and will make it more likely to be awarded merchandising space on our website, in email newsletters, and in promotions. An amateur book cover, on the other hand, will do exactly the opposite. That your book’s success depends so heavily on something that has nothing to do with its contents…

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